This is my latest interview for M_use. We discuss some interesting topics like sustainability, work process, inspirations, materials and other details that will help you understand better the hidden picture behind every wine label design.
“The world is trying to get green, or at least greener than it is now. Sustainability is a word we started using more and more frequently in our daily speech. For me, as a wine branding professional, I believe that sustainability is not only just a word, a material, a trend, or a fact. It is something more regarding the whole creative process, as it is without any doubt a real theme, a motive, and an inspiring source for a new type of creativity. Sustainability is a new key that will unlock new concepts in my design work…”
Read the whole interview here.