A Subtle Evolution of a Classic
This Levent wine label restyle marks the beginning of a refreshed identity for one of the most iconic wine series in Bulgaria. With Sauvignon Blanc leading the way, this pilot project will soon extend across the full Levent range — whites, rosé, and reds. It’s a label that respects its roots while embracing the future.
Holding onto What Matters
The restyle doesn’t aim to reinvent the brand. Quite the opposite — it builds on the recognizable shape, the silver framing, the logo, and the text elements that have been part of Levent’s identity for over a decade. These elements are preserved, not out of nostalgia, but because they still carry meaning. The updated design refines and elevates them, aiming for a quiet sophistication that draws attention through restraint and detail.
The label retains its elongated, rounded-corner format — a familiar silhouette passed down from previous vintages. It’s printed on a fine paper stock with a smooth, discreet texture that enhances the overall tactile experience. The iconic silver frame follows the contours of the label, now updated with micro-debossed Levent Winery text, subtly repeated along its perimeter. This is where tradition meets finesse.
Logo with Depth — Visually and Conceptually
Special attention has been given to the Levent logo. In the process of this Levent wine label restyle, it became clear that the logo is more than a graphic element — it’s the bridge between past and present. Inspired by the winery’s unique location — where a 19th-century Ottoman fortress shares a horizon with the 204-meter Ruse TV Tower — the logo blends history and modernity, elevation and structure.
Visually, the logo is treated as a sensory centerpiece. A combination of deep embossing and microembossing creates a sculptural feel, allowing the forms to develop spatially at a micro level. The brand name Levent is also embossed, adding another layer of tactility and focus. A rich, dark grey foil from KURZ has been used here, chosen for its depth and its perfect harmony with the metallic silver frame.
The final print result reflects every intention behind the design — sharp, detailed, and impeccably executed by Dagaprint.com, our trusted print partner known for their precision with premium wine labels.
This careful approach to materials and tactile design details is at the heart of the Levent wine label restyle, which sets a new tone for the entire series without breaking its continuity.
A Message That Still Resonates
The lower half of the label holds a short message — one that’s been present on every Levent wine for over a decade. I wrote it many years ago, but it still feels timeless, and now, in the context of the new design, its presence is even more grounded. Just above the base, a silver foil signature — Levent in artistic script — completes the layout with an elegant, personal gesture.
This design is not a departure, but a return — with greater clarity, balance, and presence. The familiar Bordeaux Conica bottle is still in use, maintaining continuity with past vintages. The tin capsule has been updated to a special metallic silver, matching the foil on the label. On the top disk, the crowned “B” monogram is embossed alongside the Levent Winery, Bulgaria signature.
A Confident First Step
This Levent wine label restyle demonstrates that meaningful design doesn’t need to be loud. It shows respect for the past, while making space for something finer, more crafted, and more contemporary. A redesign not built on trends, but on intention. A first step into the future of the Levent series — and one that stays close to its origins.
Credits:
Client: Levent Winery
Design: the Labelmaker
Print: Dagaprint.com
CGI Photo: Jordan Jelev
