wine label designer 

‘the Labelmaker’ – wine label designer and calligrapher


Jordan Jelev – the Labelmaker* is an Award winning wine label designer based in Varna, Bulgaria.
Unlike many other agencies or artists lost in an ocean of industry, the Labelmaker is 100% focused on wine, spirits and beer sectors. His work is his passion, devotion and life philosophy:
“My life is not just a string of days following one after another – I live in dedication and I am fully devoted to my passion in creating diverse and outstanding designs that will be an important step in making your product a bestseller.
My experience as a wine label designer began more than 15 years ago – in that time I have successfully created a considerable amount of premium brands – most of them later recognized as some of the icons of Bulgaria’s Wine and Spirits industry. In developing strong and professional visual solutions, I have helped my customers gain popularity, increase sales, and as a result, a return of their investment.
I thrive on open communication and my work process is simple, flexible and I welcome your ideas. While fusing the classic method of creating art with digital technology, I set out to create unique, one-of-kind brands. Typography and calligraphy have a very special place on my wine label designs and they are one of the keystones of my professional success.
This is my short story and philosophy – the rest is hard work, knowledge, skills and experience, innovation and a competitive spirit. Being a wine label designer is not just fun and passion – it is a great responsibility.”

Jordan Jelev
Owner / Creative Director
the Labelmaker

* Author of probably the best Bulgarian wine labels Jordan Jelev received “the Labelmaker” nickname which eventually turned into his own signature and personal brand.


Inspirations, challenges and goals of Jordan Jelev: One of the most famous label designer – Interview for Arconvert
The Labelmaker featured on I Grandi Vini
Paper is my Canvas – Interview for Avery Dennison
Interview for Labels & Labeling Magazine

Interview with the Labelmaker for Packaging of the World
LetterCult interview
‘The Hand behind the Label’ – Enosiasti interview
Sommelier Bulgaria interview
Bulgaria’s Top Wine Label Designer Jordan Jelev ‘The Labelmaker’: ‘No One Is Prophet in Their Own Land’ – interview
e-vestnik interview (in bulgarian)
Enosiasti interview (in bulgarian)
‘The Art of Beautiful Writing and the Wine Label’ – ProPack Magazine interview (in bulgarian)
Bacchus interview (in bulgarian)
Enosiasti interview about Bulgarian Treasure (in bulgarian)