Gaetan wine label – the thread of Bulgarian tradition
Gaetan wine label is among the most characteristic and distinctive of its kind. We have opted to use one of the most prominent elements of the Bulgarian ethnographic and cultural tradition – the gaetan. This is a braid of threads of different colors and fabric, usually wool, that was widely used as decoration of Bulgarian national dresses and costumes as well as on military uniforms. This widespread ornament was deliberately chosen in order to emphasize the Bulgarian origin of the wine and its direct links with the wine traditions of the country.
Gaetan wine label is self adhesive and is printed on high quality paper with fine grains and very tender pearl finish. It is a classic wine label design which features the brand name in rich gold hot-foil print and blind embossing with gaetan motifs. The gaetan motif itself, being the central element of the composition, is very stylized and its colors are selected in such a manner as to give a hint about wine’s rich natural bouquet. Overall, we have successfully achieved great synchronization between the visual appearance of the label and the melodic and harmonious brand name of this Oriachovitza Winery masterpiece.
Gaetan wine label is intended to be used for a wide range of at least six different kinds of wines – reds and whites. Being among the best wine label designs, it will be a great complement to the Gaetan wine’s exquisite quality.
Client: Oriachovitza / Bulgaria
Design: the Labelmaker
Brand Naming: Jordan Jelev
Gaetan Typography: Workhorse by Borges Lettering
Photo: Jordan Jelev