Evolving From a Single Wine Concept to a New Wine Brand
Lakeside wines started with a single wine concept. Their first wine was Rose and I had really no idea that within a year or so all will grow into a new wine brand with 6 different wines. For that time Chateau Boshnakoff took some serious steps forward and now they have own winery along with their amazing vineyards.
I will not tell the story of Lakeside wines and Chateau Boshankoff once again on my website as it has already been told here.
The new thing here is that a single wine concept grew into a serious wine range. We decided to use same label & color code for all wines to keep the row very consistent but at the same time we were quite surprised to see how different each wine looked even being with same label as the rest. What made them really different and recognizable was the color of the glass in combination with the wine colors.
I personally love the look of the whites where the antic green glass bottle color blends perfectly with the blue lake on the top of the label. Reds were also a pleasant surprise as the bottle is neutral black, the label background is almost white which is another neutral color and again only the lake illustration is the thing that adds color to this classy label design.
Lakeside is currently the only wine brand by Chateau Boshnakoff but I feel that this is only the beginning of something much bigger and intriguing on the wine map of Bulgaria.
Our experience began more than 20 years ago – in that time we have successfully created a considerable amount of premium brands – most of them later recognized as some of the icons of Bulgaria’s Wine and Spirits industry. In developing strong and professional visual solutions, we have helped our customers gain popularity, increase sales, and as a result, a return of their investment… more