Minini wine label – the spirit of Tuscany
Minini wine label is redesigned version of the Cantine Minini Premium wines. We changed the Minini logo as our first step – decided to use hand-lettered script form instead of existing serif uppercase typography. The label in its original version was very simple and clean – we tried to preserve this feeling and in some aspects make it even more simple and thus classy and premium. The original version was mostly dedicated on the insignia while in this brand new one we decided to use the family crest as watermark and get focused on the Minini Calligraphy. Gold hot-foil and transparent varnish were the only print extras we used – both applied on the Minini Calligraphy to make it shine even more. Classic Bordeaux bottle with simple tin capsule – these wines don’t need extra design efforts as they are truly amazing by themselves.
Client: Cantine Minini, Italy
Design: the Labelmaker
Digital Calligraphy: Jordan Jelev
Photo: Cantine Minini