Via Aristotelis wine label – of birds and winds
Via Aristotelis wine label brand is named after the second largest bird route after the biggest one – Via Pontica. It passes right above Belasitsa Mountain where Orbelia Winery is located. Via Aristotelis is not exactly a story about birds and their migration – it is conveying the message of history and tradition that lasts not decades but centuries or even thousands of years. This route is older than our memories, probably older than anything we could possibly think of, but its spirit is captured by a very fresh and contemporary wine label that lights the way from past to the future.
The wine label depicts two abstract bird formations flying in opposite directions to represent the idea of migration and change. Printed with two different hot foils against black textured background, these elements make the whole label shine with color and reflections. The capsule top is branded with the special VA logo, printed with silver hot foil and deep embossing.
Using a classy burgundy bottle this brand new wine range is one of the good examples of how past transforms into future in terms of life, culture, nature, our habits and history and of course wine.
Client: Orbelia Winery
Design: the Labelmaker
Photo: Jordan Jelev