Radic wine label – the new look of family tradition
Radic wine label is special for it is designed to convey the message of family tradition in winemaking.
Radic is a small family winery in Croatia producing boutique wines for more than 3 generations. Skills, knowledge and experience were handed down from father to son till present days. This modern wine label turns a new page in Radic history showing the evolution in winemaking from past to modernity.
The label depicts two silhouettes of father and son walking together on their way to the vineyard. Two generations, one vineyard – a lot of work, passion and love are the emotional essence behind every wine. The father is carrying motika (hoe) on his shoulder – a tool very common and traditional for the Balkans which specific look was a foundation for creating the crown of the Radic family crest.
‘In nomine filii’ is the brand of these Radic wines – it emphasizes on the family tradition they keep for many generations. The grape variety – Plavac Mali – is something very specific for the wines of Balkans and especially for Croatia. This is probably their iconic grape.
The Radic wine label is very wide, nearly wrapping up the whole bottle. The front label is logically connected with the back one. We used very elegant paper with fine embossed vertical stripes. Transparent raised varnish and copper hot foil are another great detail that add more value to the whole packaging. The bottle is a classic Bordelaise style with cork sealing and capsule.
Credits:
Client: Radic Wines / Croatia
Design: the Labelmaker
Hand Lettering / Radic Logo: the Fontmaker
Photo: Bozo Radic
