A Label Where Classics meets Modernity
Villa Velis is one of the newest wineries in Bulgaria, but I have a very long joint history with them. The beginning of Villa Velis started from the joint project of Velichka and Michael Zehe called Velis Vineyards. This is an exotic and ambitious wine venture, in which the wine itself gets the best of both worlds – grapes grown in Bulgaria and wine made in Germany. Villa Velis is the natural continuation and development of this project, in which the grapes and wine are now grown and made entirely in Bulgaria. My role in this interesting format has always been related to the creation of the visual appearance of both the wines themselves and the specific brand. All logos and labels for Velis Vineyards and Villa Velis were made by me at different times. The current project is no exception to this rule – on the contrary, over time, I have already got familiar with my clients, gained experience and success to achieve results I had not thought of before. The current project for Villa Velis is very special because it combines a classic design with a very modern and innovative printing technology. I certainly would not have been able to achieve such a detailed image without the help of my friends from Dagaprint.com. Their skills and technologies are largely at the heart of this label – an example where design is not everything. The moment I started working, I had the goal to create a classic wine label that bears the hallmarks of modern printing technology. The first important decision was the choice of paper. I selected a very special heavy stock, which is extremely suitable for achieving a strong pronounced relief. I created a detailed frame, which in its deep part flowed smoothly into the silhouette of the building of the winery itself. This whole motif was strongly debossed in the paper with the help of a special die. In the center is the composition is positioned the Villa Velis brand and above it, with the help of a special roof embossing, we stamped the logo of the cellar.
Client: Villa Velis
Wine Label Designer: the Labelmaker
Photo: Jordan Jelev